WHO I AM Gallery

WHO I AM Gallery is an interdisciplinary space where art, fashion and design merge into a single dialogue. Founded in 2017 by Jacob Yakubov, creator of the WHO I AM brand, the gallery continues his research into human nature through contemporary artistic practices. Its philosophy is rooted in wabism — the idea of beauty in imperfection, traces of time and simplicity. For us, art is not decoration but a tool of awareness and expanded perception.

The gallery actively participates in the international art scene: fairs (Untitled Miami during Miami Art Basel, Cosmoscow, Moscow Biennale of Contemporary Art), institutional collaborations (Tretyakov Gallery, Ruarts Foundation, among others), and work with leading collectors. Its activities include exhibitions, art consulting, educational initiatives and cross-disciplinary collaborations. WHO I AM Gallery works with artists beyond national borders, creating a space of both silence and provocation that encourages a more holistic view of the world and of oneself.