Art in dialogue: how communication and PR shape the perception of art projects

The discussion of the magazine “Rules of Life” is focused on current aspects of promoting art projects in the modern world. Let's discuss how various forms of communication and PR can influence the perception of art and its interpretation. As part of our discussion, we will consider how meaning often appears in objects of art through active interaction with the audience, and how sometimes meaning can be not only the author’s, but also created in the process of its promotion and competent communication. And here surrealism is revealed in the meanings that everyone gives to the object.