How do young galleries shape the new audience of the art scene?

Contemporary galleries are increasingly becoming the first point of entry into art for a new generation of viewers and collectors. Their work goes beyond representing artists: ways of communicating, formats of engaging with audiences, and approaches to building interest in art are all changing.

How do young galleries find their audience and build relationships with emerging collectors? What strategies help them speak about art to an audience that is just beginning its journey? How is the role of the gallery changing in the context of new media and direct communication with the public?

Participants will discuss how the work of young galleries is structured today, which interaction formats are becoming important for audience development, and how a new generation of collectors is being formed.

Moderator: Anastasia Korn, journalist and Senior Editor at U Magazine

Participants:

Daria Kuznetsova, co-founder of Shift Gallery, art historian and author of the Telegram channel “Your Most Legal Dealer”

Alexander Blanar, curator, Director and co-founder of Serene Gallery, PR Director at WE Gallery

Anastasia Panova, founder of FUTURO Gallery

Esther Gorilovskaya, Creative Director, art and fashion curator, founder of the Blessed Mess project

Alexandra Zharkova, co-founder of SETTERS, SETTERS EDUCATION, re-feel and SETTERS Media