Mediaforum

Visionary work as a profession: how to spot the next big trend?

In the art market, the ability to spot a promising artist, a new direction, or a shift in audience interest before they become obvious to the majority is particularly valued. But what is this skill based on—experience, visual literacy, intuition, or analysis?

How do today's art industry professionals identify promising names and directions? What signals help recognize future changes, and which ones turn out to be false? And can one learn to see trends before others do?

Participants will discuss how decisions that eventually shape the cultural agenda are made, and what role institutions, media, curators, researchers, and business representatives play in this process.**

Schedule

04 September 2026 15:00 - 16:00