Masters: Why Businesspeople Turn to Art: Collecting, Patronage, and Cultural Capital

Why do entrepreneurs start investing in art? How does collecting become part of personal and corporate strategy? In this discussion, we will talk about how relationships between entrepreneurs, collectors, and cultural institutions are taking shape today. We will explore patronage, cultural capital, and corporate collections. Together, we will try to understand what role art plays in shaping a business's reputation.

Moderator: Tatiana Nemirovskaya, founder and Director of vesnaskoro PR bureau, PR and cultural marketing specialist

Participants:

Natalia Opaleva, CEO and founder of AZ Museum and AZ/ART Center for Contemporary Art, collector

Marina Gisich, gallerist, designer, founder of Marina Gisich Gallery and Marina Gisich Design Studio

Sergey Limonov, collector, entrepreneur, founder of Limonov Art Foundation

Andrey Nesterov, Professor of Practice at IMISP Business School, Head of the Leadership + AI Laboratory, Doctor of Business Administration (DBA, HSE University)