Art as Part of Real Estate Development: From Patronage to Art Collaborations in Architecture and Public Spaces

Today, art is increasingly moving beyond museums and galleries to become part of the urban environment and architecture. Developers, brands and cultural institutions are exploring new spaces, gradually transforming the ways people interact with the city and their surroundings. Together, we will explore what happens at this intersection: when a business becomes a patron, a developer becomes a creator of cultural environments, and a work of art becomes not an object of contemplation, but a way of changing how we perceive a space.

Moderator: Elena Naumenko, Head of PR at HUTTON development company

Participants:
Darya Buyanova, PR Director at Geltek cosmetics company
Oksana Bondarenko, Director of the Moscow Transport Museum
Alexey Maslyaev, curator at the Cosmoscow Foundation
Sergey Meshalkin, Chief Architect of the Pushkin State Museum of Fine Arts, Creative Director of Ton Center
Evgenia Starkova, Deputy CEO for Marketing at MR