Gallery + Museum: interaction and partnership strategies
Today's art industry is built on the successful cooperation of the commercial and non-commercial sectors. The galleries provide primary expertise by identifying promising young artists, developing their careers, selling works of art, and providing opportunities for the artists to earn money. The museums carry out the most important, final examination in the art market: if an artist ends up in museum collections, it means that his/her value is recognized by an independent museum community and will become part of the cultural and state heritage; his/her price and status are confirmed; and the value of private collections, where his/her works are already presented, is growing. As part of the discussion, we will talk about what formats of cooperation and interaction exist today between galleries and museums. What mechanisms for supplementing museum collections are working in Russia today and what difficulties do galleries and museums face on the way to building a partnership.