“I really wanted the players to have the opportunity to purchase real works of art created by young Russian artists and thereby show a wide audience today's high level of the contemporary Russian art market. “In search of content, I turned to existing galleries and marketplaces specializing in contemporary art. The main issue was the availability of artwork for sale. I immediately determined that the cards should have QR codes leading to the artist's page on particular websites. This is not a linear conversion tool, and the player should not be considered a hot "lead", but it is a very good format for unobtrusive primary engagement. “In the preliminary testing, a very important issue emerged: people wanted to learn more about contemporary art. Incredible as it may seem, the request for an educational aspect came from the users themselves.”
— Natalia Tomashevskaya, author of the idea,
graduate of the Moscow School of Contemporary Art, entrepreneur, business consultant and artist.
The game attracted the attention of major Russian art market players even before the final implementation. As a result, leading galleries and contemporary art platforms took part in its creation: Anna Nova Gallery, ART & BRUT, a-s-t-r-a, InArt Gallery by Ksenia Podoynitsyna, SAMPLE, TEO by Cosmoscow, and MaxArt Foundation for Contemporary Art.
The game represents 35 Russian artists, including Anna Andrzhievskaya, Gleb Baranov, Kirill Basalaev, Ksenia Berezovskaya, Natasha Goncharova, Evgenia Dudnikova, Elisaveta Zhilkina, Rodion Kitaev, Maria Kostareva, Mayana Nasibullova, Irina Razumovskaya, Yrii Samoilove, Nika Chernyaeva, Valery Chtak, and others.
As part of Cosmoscow, there will be several sessions during which visitors can play the game:
● signups for sessions are available at booth O46;
● age: 14+.
The game can be purchased on the official website.
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