Discussion «How culture helps business. Four successful cases»

The discussion is devoted to how art influences our perception, the emergence of non-standard formats in the field of education, as well as marketing and communication strategies. How the meanings that art brings to business help commercial projects become more recognizable, attract a new audience and increase their value significance in the context of modernity. 

Moderator — Ksenia Tarakanova, co-founder of v confession agency (VCA), collector, expert in the field of cultural production.

VALENTINA DAVYDIK — HUTTON Marketing Director

SOFIA SIMAKOVA — Co-founder of the SAMPLE project

LYDIA RUSAKOVA-KHASAYA — Interdisciplinary artist, author of the Cosmoscow special project with SIBUR

YULIA VASILENKO — Head of the Department of Special Projects and Programs to support Young Art at MMOMA