During large-scale upheavals, the issue of value orientations, which serve as the basis for our interaction with the outside world, is especially urgent. It is no coincidence that the word “value” is extremely in demand today in political and socio-cultural journalism and rhetoric. It also acts as a trigger for the Cosmoscow Talks program, which proposes to consider it in terms of the issues of value and price, which are the most important for art. The activities of the program look at prominent phenomena and trends in public life and the arts (NFT art, new educational approaches, inclusion, and so on) to find out how they redefine the concepts of price and value and form complex relationships between them. They also show that these trends bring their own value systems to our understanding of art, which are not reducible to the traditional art model but enrich it with new knowledge and relevant ideas, the diversity of which makes the cultural landscape interesting and meaningful.