Program

Mediaforum

September 4–6, Scenarios of Tomorrow.

The Cosmoscow Media Forum is a space for discussing the processes that shape the development of contemporary art: how the artistic agenda is formed, who influences the perception of works, how the role of the expert is changing, as well as collecting models and ways of engaging new audiences with art.

This season, the forum becomes a platform for conversation about the scenarios of tomorrow: new generations of collectors and viewers, professionals shaping the art scene, the intersection of art and business, the evolution of design, cultural institutions, and new formats of audience engagement. The Media Forum program explores how art exists today and what changes are defining its future.

All discussions will take place in a styled lounge area on the 2nd floor of the Timiryazev Centre. Guests can combine a rich educational program with a pleasant break over a cup of coffee and live conversations with colleagues and like-minded individuals.

Location: 2nd floor, Timiryazev Centre, Media Forum.

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Mediaforum
A Literary Performance-Tour of the New Issue of Pravila Zhizni
03 September 2026 17:00 - 18:00
As part of Cosmoscow, the publication’s Content Director Grigory Tumanov, together with actors Elizabet Damsker, Alexey Onezhny and Pelageya Nevzorova, will present a performance reading that will offer a deeper immersion into the new issue of Pravila Zhizni and explore questions of standardization and individualism through the lens of contemporary research and world classics.
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Mediaforum
How do young galleries shape the new audience of the art scene?
04 September 2026 14:30 - 15:30
Contemporary galleries are increasingly becoming the first point of entry into art for a new generation of viewers and collectors. Their work goes beyond representing artists: ways of communicating, formats of engaging with audiences, and approaches to building interest in art are all changing.
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Mediaforum
Visionary work as a profession: how to spot the next big trend?
04 September 2026 16:00 - 17:00
In the art market, the ability to spot a promising artist, a new direction, or a shift in audience interest before they become obvious to the majority is particularly valued. But what is this skill based on—experience, visual literacy, intuition, or analysis?
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Mediaforum
AGA: Art in Numbers—Why Does the Art Market Need Analytics?
04 September 2026 18:00 - 19:00
The Russian art market is at a stage where the need for systematic research is becoming increasingly evident. However, unified approaches to data collection, analysis, and interpretation are only just beginning to take shape.
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Mediaforum
Into the Future Through Tradition: How and Why Contemporary Art Reinterprets Cultural Heritage
05 September 2026 12:30 - 13:30
The discussion explores how contemporary art engages with the past and tradition—not only by preserving cultural heritage, but also by transforming it into a source of new meanings and ideas. The participants will discuss where the boundary lies between preservation and reinterpretation, artistic and scholarly approaches, and how these themes are reflected in the works of artists presented at Cosmoscow.
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Mediaforum
How is the language of collectible design changing?
05 September 2026 14:00 - 15:00
Collectible design evolves alongside changing perceptions of the object, space, and ways of interacting with objects. What themes and approaches are shaping the direction today?
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Mediaforum
Masters: Why Businesspeople Turn to Art: Collecting, Patronage, and Cultural Capital
05 September 2026 16:00 - 17:00
Why do entrepreneurs start investing in art? How does collecting become part of personal and corporate strategy?
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Mediaforum
The Future of Design: A Discussion and Presentation of the New INTERIOR+DESIGN Project Celebrating the Publication’s 30th Anniversary
05 September 2026 18:00 - 19:00
Design today means much more than applied solutions. It is the materialization of expectations that reflect—and sometimes anticipate—structural changes in society. In this discussion about the future, experts will share their thoughts and predictions on how we can look towards the future of design with optimism.
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Mediaforum
Cultural Immunity: How Art Prolongs an Active Life
06 September 2026 12:30 - 13:30
How do art and the cultural environment influence a person's quality of life? Can participation in creative practices and cultural life support psychological well-being and activity in older age?
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Mediaforum
Masters: The Artist's Book — A New Collectible
06 September 2026 14:00 - 15:00
What turns a book into a work of art and a collectible object in its own right?
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Mediaforum
Art Through a Child's Eyes: How to Talk to Children About Contemporary Art
06 September 2026 16:00 - 17:00
How do you prepare for a museum visit, what do you do if a child gets bored, and where is the line between an educational conversation and imposing the "correct" reading?
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Mediaforum
Who shapes the artistic agenda today?
06 September 2026 18:00 - 19:00
How is the role of the expert changing in an environment where the speed of information dissemination is increasing, and algorithms and new tools are transforming the ways art is perceived?
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